The Pantone Color of the Year represents a certain rejuvenation. It is the annual announcement that wipes this year’s color slate clean and forecasts what shade will refresh the design world in the year ahead.
Incidentally, that’s exactly what the 2017 Color of the Year represents: refreshment, rejuvenation and rebirth, according to Leatrice Eiseman, executive director of the Pantone Color Institute. This year’s youthful hue is also grounded enough to be neutral against the many other storied shades we have a history of loving.
Pantone has chosen greens in the past for Color of the Year, but never one as bright as Greenery, which is meant to evoke thoughts of flourishing foliage and, in turn, fresh beginnings. In 2013, the Color of the Year was Emerald, and in 2010, the green-blue Turquoise, but both hues were darker and more subdued than this year’s color of choice.
“The person who would adapt this color is the person who might be thinking, I need some change, something new and something fresh.”
‘Rejuvenate,’ ‘revitalize’ and ‘reassurance’ are all the things we look for in a very complex social and political environment.